Jamie Yuenger owns StoryKeep, which documents family histories. She’s fearlessly experimented with marketing tools to find new clients.
Jamie Yuenger is pretty fearless about her business. She doesn’t expect everything to work so she sees experimentation as a real-life trial-and-error learning opportunity.
Yuenger owns StoryKeep, a Brooklyn-based business that documents family histories. Often that means interviewing elder family members to record their memories on video, and it can also mean reviewing photos and movies in the family’s archives and creating keepsake books.
StoryKeep projects are labor intensive, with Yuenger bringing in crew members to shoot and edit while she conducts interviews and crafts the story, so they’re not inexpensive. Prices range from $40,000 to $200,000.
Yuenger tried a variety of methods to identify clients who have sufficient disposable income and who understand and value her approach to telling family stories.
What she’s learned is that nurturing her network is core to her success. Read more
Posted on December 12, 2016
in Client profiles
,business to business
Jessica Broome sent this greeting card to her customers in summer 2016.
Jessica Broome has landed plenty of work since leaving the agency world to become a globe-trotting self-employed market researcher in 2008.
Jessica Broome started sending custom greeting cards to her clients in 2011.
Being busy stopped Broome from focusing on marketing, both because she didn’t feel she needed it and because she was too busy doing one client project while closing the next one.
“If you’re the seller and the doer, everything else takes a back seat,” Broome said.
But then, if she’s honest, she also suffered from “paralyzing fear.”
Marketing meant identifying her ideal client and getting specific about the kind of work she wanted to do. She worried she’d pigeonhole herself.
Instead she hid from marketing by staying busy. “It’s hard. I don’t want to do it. I don’t need it. Why should I?”
The answer: She’s already hitting her 10 percent revenue growth target.
Jessica Broome hired her high school friend Sarah Hodzic to take new photos for her redesigned website.