I’m always open to new opportunities. Need a speaker for your workshop, conference or other event? Let’s talk.
Social media marketing for direct-to-consumer farms
I was funded by a grant to teach three hour-long webinars for farms in New Jersey in February 2016
- Social media strategy — why should you use social media and how do you align your digital marketing with your business goals?
- Social media tactics — how should you use social media to talk with current and potential customers to boost sales?
- Social media Q&A — what’s confusing or frustrating to you about social media?
If you want to watch the recordings, email me and I’ll get you more information.
Women, Work, Wit and Wisdom: How to Pull It All Together in 2016
Improvise your way into your perfect career path
I cohosted this workshop with improv actress and coach Katie Goodman, aiming to help smart, motivated, high-achieving women explore how to find greater meaning in their careers. I have been blogging about living life intentionally since 2009 and combining Katie’s expertise helping people live a more courageous, creative life with practical guidance on how to tell the story of that authentic life personally spoke to me.
Together we explored:
- What would you do if you could shut up your inner critic and listen to your intuition?
- How do you overcome perfectionism enough to take that first step?
- Who would you need to enlist to support you and how would you do that?
A group of supportive, engaged women learned with and from one another at the Old Stone House in Park Slope in February 2016.
Creative Women of Brooklyn: Learning to market yourself can be fun. Really.
I co-hosted a daylong workshop with fellow marketing consultant Amanda Hirsch in May 2015 to help creative women market themselves effectively and authentically.
We helped participants name their goals, craft their personal stories and identify their audiences as the foundation for their marketing plans, then moved on to how and where to put those plans into action. And to keep it fun, we included brunch and drinks at the Village Voice’s best cocktail bar in NYC, the Long Island Bar.
Our participants all told us they would recommend us to a friend, many very enthusiastically:
I presented two workshops for The Corn Party, a convention of farmers with corn maizes on their properties. They’re marketing themselves directly to consumers to come for an entertaining visit, with other activities ranging from petting zoos to zip lines to hayrides.
Here’s one PowerPoint from The Corn Party, focusing on social media strategy. I talked about why businesses should use social media, and Carrie Mess, known in the agriculture crowd as Dairy Carrie, followed with how to use social media.
I led six hours of sessions in the digital marketing track at North American Farm Direct Marketing Association’s 2014 convention. These hands-on workshops aimed to give participants practical ideas to improve their marketing communications, including their website, email and social media.
I worked with NAFDMA a few months back to help refine messaging about what the group is and how it serves its members. Together we came up with the new slogan: When full-time farming is your passion; when you want new ideas, resources and inspiration for more success, you are not alone.
Audio recordings of the sessions are available to NAFDMA members. Here’s one PowerPoint on setting goals for your social media marketing and measuring success:
Below are two recordings of webinars I did with the Farmers Market Coalition, one on working with reporters and another on social media tips.