Being busy stopped Broome from focusing on marketing, both because she didn’t feel she needed it and because she was too busy doing one client project while closing the next one.
“If you’re the seller and the doer, everything else takes a back seat,” Broome said.
But then, if she’s honest, she also suffered from “paralyzing fear.”
Marketing meant identifying her ideal client and getting specific about the kind of work she wanted to do. She worried she’d pigeonhole herself.
Instead she hid from marketing by staying busy. “It’s hard. I don’t want to do it. I don’t need it. Why should I?”
The answer: She’s already hitting her 10 percent revenue growth target.