Whether it’s back to school, harvest time or retail holiday season, plenty of businesspeople hit a point when there’s not enough time to sleep, much less market yourself.
If that sounds like you, let’s dive right into five pointers to stay on your customers’ radar during your busy time:
- Think small — Your customers are probably busy, too, so don’t be afraid to do an email newsletter or blog post that’s just one photo and a couple sentences. A sale, a new product, the return of a favorite product, special hours, all you need is one idea your customers will find useful.
- Think efficient — If you have little chunks of time, like a few minutes between when you’re done setting up and when you actually open, grab your phone and write one quick post you push across Instagram, Facebook and Twitter. Conversely, block off 15 minutes to schedule daily social media posts for the whole week using a tool like HootSuite. Let technology make it easier to use whatever limited time you have.
- An ounce of prevention is worth a pound of cure — If part of the reason you’re so busy is that you are answering endless calls and emails with the same questions over and over, use your marketing to intercept those frequently asked questions. Be sure your hours and directions are on your website and that you share them frequently in your e-newsletter and on social media, for example. If people are always asking if you have X in stock, post a picture of it when you do.
- Delegate — If you usually update your website yourself because you want to make sure it gets done to your exacting standards, it might be better to let someone else do it for now than to not have it happen at all. Give a clear assignment like “put our back-to-school sale on the front of the website with a big, bold headline and a picture” and accept that done is better than perfect. If you don’t have anyone on staff who can help, maybe you should hire a consultant or temp for short-term help or perhaps a favorite customer would pitch in for a trade.
- Be human — If you’re up at 4 a.m. (either already or still), snap a selfie and share it on your social media. Showing people what your frantic time is like might help them understand why your email response time is a little longer than usual.