When you say the phrase “self promotion,” do you almost feel obliged to add “shameless” in front of it?
I recently had a consulting session with an entrepreneur who candidly admitted, “Self promotion in general makes me uncomfortable.”
One of the endorsements from my marketing class this spring said of my co-presenter and me, “They are not only experts with beautifully complimentary teaching styles, they’re also genuine, friendly, and totally get that many of us who run our own businesses kind of hate promoting ourselves.”
I do totally get it. And I also totally believe that doesn’t have to be the case.
When you picture “salesman,” what comes to mind?
Is it a smarmy guy in an ugly sportcoat trying to con you into driving a lemon off a used car lot? Is it foul mouthed, abrasive Alec Baldwin in Glengarry Glen Ross?
I would love to begin changing our cultural stereotype of sales.
I’m grateful when I walk into my local wine shop and get knowledgeable help finding a delicious bottle in my price range that suits the occasion.
I loved when I was looking for a digital video camera and the salesman talked me out of the more expensive model I was considering because the features of the simpler version would serve my amateur needs.
If I have a want or need and you help me, you are doing me a service. Yes, my wallet will likely be lighter, but I assume going in you aren’t doing this for free.
This spring, I took my bike to the shop. A different bike shop had told me the frame was bent beyond repair but before shopping for a replacement, I wanted a second opinion. The new mechanic apologized that he’d have to charge me $20, but for that fee, he could true up the frame to close to straight. Do you think I resented paying him 20 bucks when I thought I was going to be spending a lot more on a new bike?
All of these were sales experiences. Someone took my money in exchange for goods or services. I didn’t feel tricked or manipulated, instead I felt I got real value for the money I spent. Read more