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Jessica Broome boosts her revenue with strategic B2B marketing

in Client profiles by Colleen Newvine Leave a comment
Jessica Broome sent this greeting card to her customers in summer 2016.

Jessica Broome sent this greeting card to her customers in summer 2016.

Jessica Broome has landed plenty of work since leaving the agency world to become a globe-trotting self-employed market researcher in 2008.

Jessica Broome started sending custom greeting cards to her clients in 2011.

Jessica Broome started sending custom greeting cards to her clients in 2011.

Being busy stopped Broome from focusing on marketing, both because she didn’t feel she needed it and because she was too busy doing one client project while closing the next one.

“If you’re the seller and the doer, everything else takes a back seat,” Broome said.

But then, if she’s honest, she also suffered from “paralyzing fear.”

Marketing meant identifying her ideal client and getting specific about the kind of work she wanted to do. She worried she’d pigeonhole herself.

Instead she hid from marketing by staying busy. “It’s hard. I don’t want to do it. I don’t need it. Why should I?”

The answer: She’s already hitting her 10 percent revenue growth target.

Jessica Broome hired Sarah Hodzic to take new photos for her redesigned website.

Jessica Broome hired her high school friend Sarah Hodzic to take new photos for her redesigned website.

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